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The Backbone Marketing Machine is a subscription based lead generation service that is designed to drive high quality leads or job candidates affordably and at scale.
By combining an automation platform with expert strategy and execution, the Backbone Marketing Machine delivers a tailored approach that will always keep pace with your business needs.
Whether you need some help getting a prospecting program off the ground, are looking for a complete turnkey demand generation program, or something in between, the Backbone Marketing Machine allows you to add or remove bundles based on need and performance. The Machine integrates with your existing sales and marketing infrastructure, so leads are delivered directly to your sales team. And best of all, we’ll also monitor all the engagement, program performance, adjust course as necessary, and provide you with the reporting data you need to highlight marketing’s contributions to revenue.
The Backbone Marketing Machine is about more than just automation. We combine the power of the platform with a diverse array of supporting services, ensuring your strategy, execution, and results are always in alignment with your company’s goals. Services include:
We’ll provide ongoing strategy sessions, collaborating to both create new campaigns, as well as fine-tune the performance of existing campaigns.
The platform itself is a combination of marketing automation and sales engagement tools, capturing a snapshot of all prospect activity and engagement.
Ongoing list development, based on a proprietary process, which delivers a constant flow of fresh, high-quality, targeted contacts based on your ideal client profile.
Content strategy and execution are core competencies of Backbone Media.
Your campaigns will be fueled by a selection of material optimized
for the bundles you choose.
Interact with site visitors in realtime while performing “lite” qualification
to ensure only real opportunities are routed to your sales or marketing
team.
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