LinkedIn Engagement
Cold Email Prospecting
Telemarketing
Email Nurturing
Recruitment Connections
Recruitment Nurturing
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What you will find on this page

The Marketing Machine

Keep scrolling down to learn more about the Backbone Marketing Machine and how it can help. Learn More

Meet With Us

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Get a Proposal

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WHAT IS  THE 
BACKBONE MARKETING
MACHINE

The Backbone Marketing Machine is a subscription based lead generation service that is designed to drive high quality leads or job candidates affordably and at scale.

By combining an automation platform with expert strategy and execution, the Backbone Marketing Machine delivers a tailored approach that will always keep pace with your business needs.

ENGAGEMENT BUNDLES

Whether you need some help getting a prospecting program off the ground, are looking for a complete turnkey demand generation program, or something in between, the Backbone Marketing Machine allows you to add or remove bundles based on need and performance. The Machine integrates with your existing sales and marketing infrastructure, so leads are delivered directly to your sales team. And best of all, we’ll also monitor all the engagement, program performance, adjust course as necessary, and provide you with the reporting data you need to highlight marketing’s contributions to revenue.

LinkedIn Engagement

  • Find and connect with new prospects
  • Create new connections
  • Engage contacts with tailored messaging
  • Monitor and manage responses

Cold Email Prospecting

  • Identify ideal target audience
  • Create and manage prospecting lists
  • Engage contacts with customized e-mail messages
  • Automate and track responses

Telemarketing

  • Create and manage call lists
  • Develop strategy and scripts
  • Engage contacts via telephone
  • Track and report results

Email Nurturing

  • Maintain warm marketing leads
  • Generate new content monthly
  • Create and maintain automated drip campaigns
  • Monitor and manage responses

Recruitment Connections

  • Create recruiting strategy and messaging
  • Establish new connections on LinkedIn
  • Automate candidate engagement
  • Monitor and track performance

Recruitment Nurturing

  • Maintain communications with targeted job candidates
  • Generate new content monthly
  • Create and maintain automated drip campaigns
  • Monitor and manage responses

THE BACKBONE 

The Backbone Marketing Machine is about more than just automation. We combine the power of the platform with a diverse array of supporting services, ensuring your strategy, execution, and results are always in alignment with your company’s goals. Services include:

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Strategy

We’ll provide ongoing strategy sessions, collaborating to both create new campaigns, as well as fine-tune the performance of existing campaigns.

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Sales and Marketing Platform

The platform itself is a combination of marketing automation and sales engagement tools, capturing a snapshot of all prospect activity and engagement.

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Targeted Lists

Ongoing list development, based on a proprietary process, which delivers a constant flow of fresh, high-quality, targeted contacts based on your ideal client profile.

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Content Engine

Content strategy and execution are core competencies of Backbone Media. Your campaigns will be fueled by a selection of material optimized for the bundles you choose.

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Chatbot and Live Chat

Interact with site visitors in realtime while performing “lite” qualification to ensure only real opportunities are routed to your sales or marketing team.

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Don't let prospects slip through the cracks

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Visit Us

69 Milk St. Suite 306
Westborough, MA 01581

www.backbonemedia.com
508-366-2100

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